A lot has been going on with Activation Blizzard over the past few weeks – the lawsuit, the employee walkout, resignation of the president J. Allen Brack, and Activision Blizzard’s Q2 2021 financial investor call. There were a lot of points to take from the investor meet. One of them is the ongoing troubles for the company have not impacted its revenue, at least not up to this point.
Financially, things at Activation look sound with the company surpassing the past year’s record with all its ongoing titles. One of the business highlights presented by Activation was, “Call of Duty Mobile is on track to exceed $1 billion in consumer spending for the year.” The year they are talking about here is the year 2021.
The business highlight also acknowledges the double-digit percentage growth of the COD Mobile brand due to its expansion in the West and the game’s recent launch in China. The total amount of time users spend across COD titles in Q2 2021 is higher than the entire year of 2019. That’s a massive boost for the company and obviously the revenue. With the game launching in China, it has access to arguably millions of new customers.
The total revenue of the company Activation Blizzard for the period Q2 2021 (April – June) across all titles is $1.32 Billion as revealed in the investor meet.
The company has maintained and exceed player investment into the game, engagement, and reach. It’s all good news for the company and fans once the leaders put the lawsuit behind them. On another news, Treyarch and Raven are working on plans for the 2022 title. At this time, there is nothing known about them, but we are excited.