LinkedIn was launched in 2003, and today it has become the world’s largest professional network. This platform provides an invaluable resource for employers, job seekers, and recruiters. If you are one of the marketers, understanding the key statistics related to LinkedIn can allow you to make well-versed decisions and optimize your strategies to give maximum impact. In this guide, we are going to talk about the 10 essential LinkedIn statistics that every marketer should know about in 2023.
1. Daily Active Users
Every week, approximately 61 million individuals are actively searching for job opportunities on LinkedIn. Out of the total user base, about 48% engage on a monthly basis, while more than 16% log in daily. This translates to an amazing 141 million people accessing this website each day. These stats highlight the significant and consistent usage of LinkedIn as a platform for professional networking and job hunting.
2. LinkedIn Dominates B2B Marketing Success
Compared to other social media platforms, LinkedIn stands out as the premier website with a notable 82% of B2B marketers recognizing its unmatched effectiveness. Such a big success rate emphasizes LinkedIn’s key role to drive B2B marketing achievements.
3. Total Potential Reach of Ads
By April 2023, LinkedIn has an impressive global advertising audience reach with 922.3 million members worldwide. Thus, this platform boasts a huge audience for professionals and businesses to engage with. With this number, marketers can run effective promotional ads, important engagement, and strategic outreach.
4. Available in 26 Languages
Currently, LinkedIn can be accessed in 26 different languages that include Arabic, English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai, Turkish, and Ukrainian.
5. Over 950 Million People From Over 200 Countries and Regions
In June 2023, LinkedIn had over 950 million people from over 200 countries and regions all around the world who signed up to use the platform. This is what the company’s own numbers say. It is way more than the number of people who were using it in 2022, which was around 870 million. So, in just one year, about 60 million new members have joined.
6. The Majority of Traffic Comes From the United States
By May 2022, most of the traffic on LinkedIn, approximately 30.9% comes from the USA. The second-largest contributor is India (7.19%), followed by the United Kingdom (5.9%). However, it is important to note that these numbers pertain particularly to desktop traffic.
7. Linkedin Users Spend About 8 Minutes Per Visit
According to a report from Similarweb, a user spends 7 minutes and 34 seconds during each visit on LinkedIn. On average, users navigate through approximately 7 pages per visit.
8. More Men than Women Use LinkedIn
In January 2023, more than 43 out of every 100 people on LinkedIn around the world were women. This website for professional connections had over 180 million users in the United States. During that time, over 56 out of every 100 users were men.
9. 60% of LinkedIn Users are Between 25 and 34 Years Old
Approximately, 60% of LinkedIn’s user base falls within the age range of 25 to 34 years old. The age group of 18-24 ranked second (21.7%) followed by individuals aged 35-54 in third place (15.4%).
10. Used by Over 61 Million Companies
According to an official report from LinkedIn, over 61 million companies are listed on this platform. Thus, it has become the hot favorite resource for recruiters, sales professionals, and job seekers.
