Voice Search is also known as Voice-enabled search. It allows users to use a voice command to search on the internet. It works through an Automatic Speech Recognition (ASR) system that transforms voice signals into text. Understanding statistics of Voice Search is crucial for marketers because the stats provide valuable insights into how people are using voice-enabled devices and platforms to search for any information on the internet and make purchase decisions. Here in this guide, we will show you the precise voice search stats for marketers in 2023.
1. 27% of Internet Users Use Voice Search
Did you know that approximately 27% of worldwide internet users use voice search on their mobile devices? According to a report from Think with Google, around 27% of the worldwide online population is using voice search on mobile devices. This trend is driven by the convenience and speed it offers, altering traditional search habits.
2. Dentists are Probably Best Suited for Voice Search Optimization
Are you wondering which types of businesses are most likely to be optimized for voice search? Well, you will be amazed to know that Dentists use the voice search function on their smart devices. Below is the average VSR score:
– Dentists: 96.82%
– Health food: 96.60%
– Home improvements: 96.55%
– Criminal attorneys: 91.51%
– Dollar stores: 90.11%
3. Voice Search Has Been Used by 58.6% of US Consumers
According to Voicebot, more than half of people in the US, about 58.6%, have used voice search, even if they don’t use it regularly. This shows that voice search is becoming popular.
4. Voice Search Comes in Second Place in Popularity after Browser Search
The voice search feature ranks 2nd in mobile search popularity after browser search. It’s the preferred way to search on mobile compared to other methods like using the search box or search app.
5. Global Smart Speakers Market to Reach $7.07 Billion in 2023 with a 7.1% CAGR Growth
The worldwide market for smart speakers is projected to experience growth from $6.6 billion in 2022 to $7.07 billion in 2023, with a compound annual growth rate (CAGR) of 7.1%. This massive number shows the strong demand and continuous innovation within the dynamic technology sector.
6. People Aged 25 to 49 Use Voice Search the Most
Yes! You read it correctly. According to PWC, users from the age group of 25 to 49 years old use voice search the most with 65% of people using it daily. This is more than 18 to 24-year users at 59% and those aged 50 and above at 57%. While younger users are boosting voice search popularity, slightly older individuals are the most frequent users.
7. 70% of Users Prefer Voice Chat Over Typing
Search Engine Land mentioned that approximately 70% of users prefer to use the voice search feature because it is too fast. Speaking into a phone typically proves much faster than the process of launching a web browser and manually entering a query.
8. The Satisfaction Rate with Voice Assistants Stands at 93%
In a recent survey, it was revealed that 50% of users are satisfied with their voice assistants while 43% are ‘moderately satisfied’ with using their digital assistants. This number highlights the considerable improvements in voice recognition technology.
9. Apple’s Siri and Google Assistant – The Top Digital Assistants
Siri and Google Assistant are the top digital assistants that many users use around the world. Siri from Apple and Google Assistant from Google are the top talking robots that can answer questions and do multiple tasks for you. Each of them is used by about 36% of people. Another popular assistant is Alexa, which is used by 25% of people. There’s also Cortana, but not as many people use it – only 19%.
10. In a Few Years, Over 50% of Consumers Would Make Purchase Using Digital Assistants
According to a report from Microsoft and Bing, more than 50% of consumers are expected to be able to make purchases using digital assistants in the next 5 years.
