Genshin Impact is a gaming company that appeals to the youth and new generations of gamers. To better appeal to their fans and reach out to newer horizons, Genshin Impact once collaborated with Kentucky Fried Chicken to advertise their product and give us some extra limited edition rewards for those that bought the products of the collaboration. It would seem Genshin Impact has again partnered up with another popular fast-food chain- Pizza Hut in China for the promotion of their game.
The promotional art of this collaboration features the characters of Amber and Eula in special Pizza Hut costumes and serving pizzas. Players, similar to the KFC collaboration can once again expect time-limited special rewards and recipes that they can obtain by visiting the real-life locations of Pizza Hut outlets. In the KFC collaboration, we got the popular KFC’s Wings of Feasting and special dishes in the game to commemorate the partnership.
Fans can expect a plethora of side dishes, drinks, and pizzas added to the recipe book in-game. These special dishes will most likely give attack buffs or heal HP considering the dishes will be spicy and scrumptious Pizzas. The choice of Eula and Amber was also smart since both the girls are from Mondstat- a location inspired by Europe where Pizza originated. Fans can also expect a web event commemorating the event and giving a chance to international players to get a piece of those rewards. There are also rumors of special character skins for Eula and Amber from this collab.
Partnerships like these help promote the game and urge loyal fans to these businesses to buy the products of their collab and thus help support the game. Though sadly, the partnership is only limited to China so it may be a while until collaborations like these happen internationally. Since the game is most popular in China currently and the parent company is a Chinese company it is understandable for now why these collabs happen primarily in China. As for the choice of the company- there are already many pizza dishes in the game so this collaboration with a Pizza giant like Pizza Hut was only a matter of time.